Blogs in English

The 4 types of Digital Marketing

SEO-

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.

SMO-

Social media optimization (SMO) refers to the creation of online content that is likely to be shared through social networks. Social media optimization is more art than science, as it can be difficult to come up with a consistent formula for creating shareable content. That said, social media optimization is gaining importance as social sharing is increasingly being integrated into search results.

SEM-

SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.

SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.

SMM-

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management

SEO - Search Engine Optimization

What is Search Engine?

Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web.

List of Major Search Engines-

Google-

Google Search, commonly referred to as Google Web Search or just Google, is a web search engine owned by Google Inc. It is the most-used search engine on the World Wide Web, handling more than three billion searches each day.[5][6] As of February 2015 it is the most used search engine in the US with 64.5% market share

Bing-

Bing (known previously as Live Search, Windows Live Search, and MSN Search) is a web search engine  from Microsoft.

Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital conference in San Diego, California, for release on June 1, 2009. Notable changes include the listing of search suggestions while queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset, which Microsoft purchased in 2008.

Yandex -

Yandex is a Russian Internet company which operates the largest search engine in Russia with about 60% market share in that country. It also develops a number of Internet-based services and products. Yandex ranked as the 4th largest search engine worldwide with more than 150 million searches per day as of April 2012, and more than 50.5 million visitors  daily as of February 2013.

Baidu -

Baidu is a chinese Search Engine, it offers many services, including a Chinese language-search engine for websites, audio files and images. Baidu offers 57 search and community services including an online encyclopedia and a searchable, keyword-based discussion forum.Baidu was established in 2000.. In March 2015, Baidu ranked 4th overall in the Alexa Internet rankings.

Altavista - AltaVista was an early web search engine established in 1995. It was once one of the most popular search engines, but it lost ground to Google and was purchased by Yahoo! in 2003, which retained the brand but based all AltaVista searches on its own search engine. On July 8, 2013, the service was shut down by Yahoo! and since then, the domain has redirected to Yahoo!'s own search site.

SMO - Social Media Optimization

(FREE)

List of Social Media Sites

Facebook-

Facebook is an online social networking service headquartered in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg with his Harvard College roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

Linked In-

LinkedIn is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003,it is mainly used for professional networking. As of 2015, most of the site's revenue comes from selling access to information about its users to recruiters.

Twitter-

Twitter  is an online social networking service that enables users to send and read short 140-character messages called "tweets".

Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device app.

Google +

Google+  is an interest-based social network that is owned and operated by Google Inc.

The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics have varied, depending on how the service is defined. Three Google executives have overseen the product, which has undergone substantial changes leading to a redesign in November 2015.

 SEM - Search Engine Marketing

(PAID)

List of Services

Google AdWords

What is Google AdWords?

Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

How does AdWords bidding work?

The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click! AdWords bidding heavily penalizes advertisers who bid with low quality scores. Conversely, those with high Quality Scores get higher ad ranks and lower CPC.

How many times does a Google auction run?

The auction gets run billions of times each month. The results are such that users find ads that are relevant to what they're looking for, advertisers connect with potential customers at the lowest possible prices and Google rakes in billions of dollars in revenue.

How does the Google auction work?

Once a query is made on Google, the search engine processes the request and runs the auction which will then determine the ad positions and each advertiser's CPC.

How do you enter a Google auction?

Your ads are eligible to be entered into an auction whenever you're bidding on keywords relevant to the user's search query. Your bids, Quality Score, and relevance will come into play in determining whether your ad qualifies to display on the SERP.

What gets entered into a Google auction?

Once advertisers identity keywords they want to bid on, Google then enters the keyword from your account that it deems most relevant into the auction with the maximum bid you've specified as well as the associated ad.

What is CPC?

CPC, or cost per click, is the amount an advertiser pays each time someone clicks on their AdWords ad.

What is average cost per click?

The average amount you spend each time a searcher click on your advertisement.

What is Google Quality Score?

This is a metric Google uses to determine how relevant and useful your ad is to the user, based primarily on your ad's CTR, keyword relevance, and the quality of your landing page. The higher your Quality Score, the better: high Quality Score keywords will save you money and earn you better ad rankings.

How does Google determine what you pay?

The price paid by the advertiser is determined by the amount of clicks that the company's advertisement receives.

What is Google ad rank?

Google ad rank is the position of the company's advertisement on the search engine page based on a combination of the company's maximum bid and quality score.

Ad rank vs. Quality score

The ad rank is more significant to an advertiser because it determines the how high on the page the advertisement will be displayed. Quality score on the other hand is determined by the relevance and usefulness to the searcher and is only a portion of the advertisement positioning process.As of 2013, Google's Quality score has become more and more valuable as the average quality score has changed from a 7 to 5.

Quality score vs. CPC

Quality score and CPC are important because they collective determine the positioning of the advertisement on the search engine results page.

What is ad position in AdWords?

Ad position is the position on the search engine page results where the advertisement appears in relation to all of the other advertisements.

What is Actual CPC?

Actual CPC is the amount an advertiser pays each time a searcher clicks on their advertisement; this number varies depending on the other advertisers in the auction and is always lower than the maximum bidding price.

How does AdWords calculate Actual CPC?

Actual CPC is determined by dividing the ad rank of the competitor below them (ad rank to hit) by quality score plus $.01.

What are alternative bidding methods?

Alternative bidding methods include CPM and CPA.

What is CPM bidding?

CPM bidding is based on impressions and can be used alongside CPC bidding.

CPC vs. CPM

CPC is the cost for an advertisement based on how many clicks it receives whereas CPM is the cost for an advertisement based on how many impressions it picks up. Both methods can be used simultaneously.

How does the Google display network work?

The Google Display Network or GDN is a very large network of sites that allow Google to place display advertisements, which reach over 90% of all Internet users! Advertisers generally find that Display Network clicks are less costly than those on the search network. And depending on your targeting methods, the CTR's can be high and the CPA's low.

What is an ad group in Google AdWords? How do ad groups work?

An ad group is a container for your AdWords advertisements, keywords, and landing pages. Google tends to reward advertisers who create AdWords campaigns with tightly structured ad groups. It's important not to dump all your keywords into the same ad group, but to organize your keywords into themes.

What is ad relevance in AdWords?

Ad relevance is a measure of how related the keyword you're bidding on is to your advertisements as well as how much your keywords match the message of your ads and landing pages. Higher ad and keyword relevance can improve your click-through rates and Quality Scores.

SMM - Social Media Marketing

(PAID)

List of Services

• Facebook

Facebook has a number of different advertising solutions to help you effectively engage with your audience, but social marketers sometimes don’t know which of these solutions will work best for their brand. In this piece, we’ll guide you through determining which Facebook advertising solution is ideal for your situation.

How to Create Your Facebook Business Page?

First and foremost, you need to create a Facebook business page if you’re going to advertise on the site. You can create the Facebook page for your brand at this link. The first thing you’ll be prompted to do is choose a category for your business based on these 6 choices:

1.    Local Businesses or Places

2.    Companies, Organizations or Institutions

3.    Brands or Products

4.    Artists, Bands or Public Figures

5.    Entertainment

6.    Causes or Communities

How To Start Advertising Your Page on Facebook?

There are two different options for creating a Facebook advertisement — the Facebook ads creator and the Power Editor. I would recommend using the Ads creator if you’re newer to the advertising platform

Choosing a Facebook Campaign Objective

Not all Facebook advertisements are created equal. Some of them are great for getting people to “like” your Page, some are great for getting your fans to engage with you on a more personal level, and some are great for prompting your audience to click a post that will send them to your website. Here’s a list of the different campaign objectives Facebook gives you to choose from.

1.    Page Post Engagement: Promote your Page posts

2.    Page Likes: Get Page likes to grow your audience and guild your brand

3.    Clicks to Websites: Get people to visit your website

4.    Website Conversions: Get people to perform certain actions on your site

5.    App Installs: Get people to install your mobile or desktop app

6.    App Engagement: Get people to use your desktop app

7.    Event Responses: Increase attendance at your event

8.    Offer Claims: Create offers for people to redeem in your store

Linked In

Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign.

How To Create A LinkedIn Ad Campaign?

Now that you have some ideas on how to target individuals on LinkedIn, let’s do a quick walk-through on how to create an ad campaign.

Getting Started:

To create a campaign, you’ll first need the following:

1.      A LinkedIn account

2.      Basic understanding of your audience

3.      Ad copy

4.      Video (optional)

Now go to the LinkedIn Ads login page and click on “Get started.”  This will present you with two types of campaign options:

 (1) Create an ad

(2) Sponsor an update.

How To Create An Ad?

This is where you create your ad. To do so, you’ll need to fill in a few fields:

Campaign Name: Create a name for your campaign. I recommend following any naming conventions you use on other platforms.

Ad Language: Select the language for your ad.

Media Type:  Select either a basic advertisement that follows the traditional format, or a video ad that includes a play button on the image.

Ad Destination:  This will allow you to link your ad to either a LinkedIn profile page or an external URL. If you are driving traffic to your website, I highly recommend that you tag your URLs so that you can measure the engagement and quality of traffic in your analytics platform. If you are not familiar with the tagging of URLs, there are numerous URL tagging tools (like this one).

Ad Design:  Create your headline and description. Note that LinkedIn is a bit limited in this regard. The headline has a 25-character limit, and the description cannot exceed 75 characters (2 lines).

Ad Variations:  LinkedIn allows you to create multiple variations of ads. For each ad, you can choose either an external URL or a page on LinkedIn. Note that the choice of location does not affect the price

SEO ON/OFF Page

ON Page-

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

OFF Page

Back Links-

In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site. Some search engines, including Google will consider Web sites with more backlinks more relevant in search results pages. May also be written as two separate words, back link.

One way Backlinks-

One way links are the links placed on your website without any reciprocal link (or links linking back to a site) from your website. It is also termed as inbound or incoming link.

Two way Backlinks-

Two way backlinksis a mutual link between two websites. This means that it does not matter where the link is located. In other words the link text, also known as anchor text, does not play a role in whether a link is one way or two way. Clearly, any comment on somebody’s blog that is answered with a comment on the other blog creates a two-way link.

Three way Backlinks-

Some webmasters own multiple sites and try to build up one of their specific sites by offering link exchanges from their other sites. In doing this they add a link to you on their other site and get you to link to the main site they are trying to build up.

Directory submissions-

Directory submission means submitting your website link with other details in web directory at specified category. Doing this improves your link popularity. Directory submission sites are available for free as well as for paid. web directory is same like phone directory that contains list of websites on each category

Blog Comments-

Blog commenting is an essential procedure for interaction between blogs, bloggers and blog readers. It is an action wherein visitors or blog readers leave a comment to a blog post or article, reply to readers’ comments, or the author himself answers or replies to visitors questions and comments. Blog commenting is a good way to exchange thoughts and opinions about certain topic written as a blog post.

Article submission-

Article directories allow users to submit unique articles to the directory for content syndication. These directories allow articles to embed links to other websites with relevant anchor text. Popular article directories are considered authority sites and are constantly crawled by search engine bots.

Social Bookmarking submission-

Social bookmarking is a great SEO tool that can help you drive targeted traffic to your website. It can also increase social signals and make your content easier to share. By bookmarking your content what you are doing is increasing your visibility and, at the same time, improving the chances of being better ranked.

Social Broadcasting-

Social broadcasting is posting or sending audio and video content to members of a social network.

Nature of SEO

White Hat

Black Hat

Grey Hat

White Hat-

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Black Hat-

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Grey Hat-

Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites.

Algorithm of Search Engines

Robots

• Crawling
• Indexing
• Caching

Crawling-

Crawling means follow a path. In SEO word, crawling means following your links and crawling your Website. When bots come to your Website (On any page), it follows other linked page and crawl your site. This is one reason we create site map, as it contains all the links of our blog and bots uses it to deep crawl our pages.

Indexing-

Indexing is the process of adding Webpages into Google search. Depending upon what meta tag you used for your page (Index or NO-index), Google crawl and index your pages. No-index means that page will not be added in Web search. By default any WordPress post or pages are indexable.

Caching-

Caching of website is checked by “cache:school4seo.com”. This is used to see cache status of website. Cache status indicate active participation of crawler on your website. If crawler is visiting your website daily and updating its data base with updates occurred on your website, it means your website is being cached frequently. But if you are updating your website but it is not being shown in “cache”, it means Google is not prioritizing to your new update occurred on your website.

  

Make Money On Blog

What is Blogging and How you can earn from Blogging

Blogging is the act of posting content on a blog (a Web log or online journal) or posting comments on someone else's blog.

Make Money via Blogging with these 5 simple Steps-

Here are the five basic steps if you want to make money blogging.

1.      Establish your home base

2.      Produce valuable content

3.      Build relationships

4.      Grow your platform (and branch out)

5.      Choose and implement streams of income

Top Advertising platform for publishers

Bidvertiser

Infolinks

Chitika

Google AdSense

Bidvertiser-

BidVertiser is an internet advertising company offering site-targeted pay-per-click (PPC) text ads and image ads. The company was launched in 2003 by Bpath and provide side-targeted ads where advertisers can select categories of websites for their advertisement to appear. 

 Infolinks-

Infolinks is an online advertising platform which offers advertising products for publishers, advertisers and brands. The company's products, including InFrame, InSearch, InTag and InText, were designed to overcome banner blindness. Infolinks In3 (Infolinks Intent Intelligence) platform  analyzes text on websites and inserts adverts in the text.

Chitika-

Chitika, Inc. is a search-targeted advertising company. It is located in Westborough, Massachusetts, USA. The name Chitika means "in a snap" in Telugu language

Google AdSense-

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis.

Other notes jotted down

• Never copy Content
• Title 30-54 characters
• Page Rank
• List of directory submissions
• Book for Addmefast

Important Links

http://free-article-spinner.com/

http://duplichecker.com/

http://openlinkprofiler.org/

https://www.facebook.com/groups/128355973948726/

http://addthis.com/

list of article submission sites

http://www.vretoolbar.com/articles/directories.php

http://ezinearticles.com/

Bookmark websites

https://www.reddit.com/

http://addmefast.com

http://fiver.com

AdSense Exchange